Management briefing
Trading performance
The result, the reasons and the few things that need action for the selected stores and week.
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Data confidenceLoading…
Weekly product-quality review
Review aggregate service activity, then record whether real users completed useful work. Counts alone do not establish acceptance.
How to read this briefingFreshness, definitions, comparisons and how recommendations are produced
The briefing opens on the latest completed week. The current week remains available as an explicit week-to-date view.
Freshness is being assessed.
Franchise uses EPOS gross profit. Hobbycraft uses GR margin share: 50% of product margin, 50% of events margin and 75% of F&B margin. Weekly Hobbycraft profit/loss is margin share less £1,109.66 per store. They are never added together.
Week-on-week compares adjacent franchise weeks; Hobbycraft compares adjacent trading days. Year-on-year requires an exact aligned prior date and is shown as unavailable when missing.
The model can select from deterministic evidence-linked candidates but cannot invent drivers, actions or evidence. Confidence, counter-signals and limitations remain visible.
Useful and issue feedback is stored against the assessment, priority and evidence IDs for review. It does not alter source data or automatically train future recommendations.
Executive assessment
Grounded fallbackWhat this result means
Priority
What needs attention
Hobbycraft trading
Weekly report workspace
Preparing the selected week…
Feedback and action follow-upSee review responses and whether recommended actions worked
Assessment feedback
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Action outcomes
Select a reporting period to load outcomes.
Store performanceBreakeven targets, actuals and the stores behind the assessment
Franchise network
Gross profit by store
| Store | Breakeven target | Actual | Variance | Attainment | Weekly result | Last four weeks | Current month | Prior month | Month on month | Quality |
|---|
Hobbycraft concessions
GR margin share by store
| Store | Breakeven target | Actual | Variance | Attainment | Weekly result | Last four weeks | Current month | Prior month | Month on month | Quality |
|---|
Release readiness, events and F&BStore-level evidence behind the operating signals
Current week
New release readiness
| Release | Date | Store | On hand | Inbound | Delivery | Launch plan | Status |
|---|
Trading levers
Events and food & beverage
Selected week versus recent average
| Store | Event sales | Event change | F&B sales | F&B change | Four-week pattern | Comparison |
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Trends, products and eventsExplore the evidence behind the selected business area and store
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Trend
Sales and profitability
Period-by-period figures
| Period | Net sales | Profitability | Event items |
|---|
Leading categories, products and events
Mix
Leading categories
| Category | Sales | Profit | Qty |
|---|
Products
Leading products
| Product | Sales | Profit | Qty |
|---|
Events
Event items
| Event category | Qty | Sales | Profit |
|---|
Stock and range healthReplenishment risks and non-current stock are kept separate
Store stock controls
| Snapshot | Store | Eligible range | Replenishment risks | No inbound | Persistence | Stock value | Quality |
|---|
Products needing replenishment review
| Store | Product | Brand | On hand | Minimum | Inbound | DC stock | Status |
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Non-current products with stock on hand
| Store | Product | Brand | On hand | Stock value | Reason |
|---|
Pre-openingGlasgow FortReporting and targets remain disabled until the approved trading-state change.